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Philip Kotler Marketing Forum - PKMF - Milan, 15 May 2015 - Programme

8.00 Registration
9.00 Welcome Address
Cristina Messa
Mauro Parolini
Mauro Mattiacci
9.30 Philip Kotler
Competing successfully: an approach to humanistic marketing
Philip Kotler
11.00 Coffee break
11.20 Innovative Marketing: Italian stories
Guido Maestri
Davide Malaguti
Philip Kotler
Remo Taricani
Giuseppe Bonollo
12.55 Infographics and Conceptual Maps on the first part of the Forum
Mario Alberto Catarozzo
13.30 LUNCH TIME
14.45 Charter of values of Marketing
Marzio Bonferroni
14.55 EXPO 2015: European vision of the consumer citizen
Philip Kotler
Giancarlo Caratti
Franco Pomilio
15.30 The territory as a strategic resource for companies: Italian Excellence
Enrico Viglierchio
Giuseppe Morici
Alberto Mattiacci
16.45 Coffee break
17.15 Marketing, IT and networks in a global market
Marco Quadrella
Leonardo Mangiavacchi
Carlo Borriello
Riccardo Scandellari
Mirko Pallera
18.15 Infographics and Conceptual Maps on the second part of the Forum
Giorgio Soffiato
18.30 Conclusions and End of the Forum


The programme and the speakers may vary until the day of the Forum.




Forthalia is Technical Partner of the Philip Kotler Marketing Forum.

 
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