8.00 | Registration | |
9.00 | Welcome Address | |
Cristina Messa Mauro Parolini Mauro Mattiacci |
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9.30 | Philip Kotler Competing successfully: an approach to humanistic marketing |
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Philip Kotler | ||
11.00 | Coffee break | |
11.20 | Innovative Marketing: Italian stories | |
Guido Maestri Davide Malaguti Philip Kotler Remo Taricani Giuseppe Bonollo |
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12.55 | Infographics and Conceptual Maps on the first part of the Forum | |
Mario Alberto Catarozzo | ||
13.30 | LUNCH TIME | |
14.45 | Charter of values of Marketing | |
Marzio Bonferroni | ||
14.55 | EXPO 2015: European vision of the consumer citizen | |
Philip Kotler Giancarlo Caratti Franco Pomilio |
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15.30 | The territory as a strategic resource for companies: Italian Excellence | |
Enrico Viglierchio Giuseppe Morici Alberto Mattiacci |
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16.45 | Coffee break | |
17.15 | Marketing, IT and networks in a global market | |
Marco Quadrella Leonardo Mangiavacchi Carlo Borriello Riccardo Scandellari Mirko Pallera |
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18.15 | Infographics and Conceptual Maps on the second part of the Forum | |
Giorgio Soffiato | ||
18.30 | Conclusions and End of the Forum |