Philip Kotler Marketing Forum - PKMF - Milan, Saturday, October 7th, 2017 - Programme
Saturday, October 7th, 2017
Philip Kotler Marketing Forum 2017
The Philip Kotler Marketing Forum, with Prof. Philip Kotler, our Marketing Leonardo Da Vinci, will be held on Saturday, October 7th, 2017, in front of an audience of approximately 1.200 businessmen, entrepreneurs, professionals, experts, managers, academics as well marketing passionate people. Prof. Kotler will explain how modern marketing strategies can beat the competition that derives from global markets.
The inventor of modern marketing, with his punctual analyses will explain how to generate sustainable businesses. He will be accompanied by other experts as well as italian and international testimonials who will share their successful business experiences thanks to lean marketing techniques as well as keeping an eye on the issue of internal waste reduction.
In the morning we shall focus marketing and lean marketing strategies. In the afternoon we will listen to entrepreneurs, managers and professionals who will share their experiences gained putting into practice Pr. Kotler's theories.
We shall focus on three sectors: restaurants, automotive and digital innovation. These sectors will be considered from a lean management point of view.
The Forum shall be introduced and addressed by trainers and journalists.Furthermore:
Friday, October 6th, 2017
R-evolution Marketing for Start-upsOctober 6th shall be with closed doors and shall be dedicated to companies and start-ups: to participate please send us an e-mail at: firstname.lastname@example.org or fill the contact form.
In the morning Prof. Philip Kotler, who is considered as the most important expert of marketing in the world, shall assist teams from selected start-up companies competing in a contest, whose driver shall be the reduction of internal waste from product idea all the way to sales and post-sales service. Young entrepreneurial minds who shall be assisted by international advisors and mentors. The prize for the best waste reduction project shall be assigned directly by Prof. Kotler in conjunction with the sponsor company that shall adopt the winning start-up. In the afternoon, the participating start-ups shall have the opportunity to network and interview with potential investors.
The programme and the speakers may vary until the day of the Forum.
Forthalia is Partner of the Philip Kotler Marketing Forum.