Philip Kotler, who is widely recognised as the father of modern marketing, is the world leading strategic marketing expert. Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University. Professor Kotler is the author of Marketing Management, the most widely used marketing handbook within business schools worldwide. At its 14° edition, Marketing Management has a record of 20M copies sold.
Other Speakers: MARZIO BONFERRONI DAVIDE MALAGUTI MAURO PAROLINI Research & marketing communication consultant, writer, lecturer Entrepreneur and Trainer Councilor for Commerce, Tourism, Tertiary Regione Lombardia RICCARDO SCANDELLARI FRANCO POMILIO PATRIZIO PAOLETTI Blogger, Creative and Journalist Expert of Institutional Communication Expert in Relational Communication GIUSEPPE MORICI ALBERTO MATTIACCI MIRKO PALLERA President Europe Region Barilla Professor at Università La Sapienza Founder of Ninja Marketing LEONARDO MANGIAVACCHI CARLO BORRIELLO MARIO ALBERTO CATAROZZO Enterprise Solutions Director Telecom Italia D.S. Entrepreneur and Communication Expert Professional Business Coach and Trainer GIANCARLO CARATTI GIUSEPPE BONOLLO GIORGIO SOFFIATO Deputy General Secretary for the EU participation at World Expo 2015 Marketing Director Technogym Digital Strategist and business school trainer CRISTINA MESSA REMO TARICANI MARCO QUADRELLA Rector Università Milano Bicocca Head of Sales&Marketing Retail Unicredit Head of Consulting at GT Idea ENRICO VIGLIERCHIO GUIDO MAESTRI General Manager of Castello Banfi in Montalcino Global Chief Marketing Retail Officer Pirelli

The programme and the speakers may vary until the day of the Forum.




Forthalia is Technical Partner of the Philip Kotler Marketing Forum.