8.00	Registration
9.00	Welcome Address
		Cristina Messa Mauro Parolini Mauro Mattiacci
9.30	Philip Kotler Competing successfully: an approach to humanistic marketing
		Philip Kotler
11.00		Coffee break
11.20	Innovative Marketing: Italian stories
		Guido Maestri Davide Malaguti Philip Kotler Remo Taricani Giuseppe Bonollo
12.55	Infographics and Conceptual Maps on the first part of the Forum
		Mario Alberto Catarozzo
13.30		LUNCH TIME
14.45	Charter of values of Marketing
		Marzio Bonferroni
14.55	EXPO 2015: European vision of the consumer citizen
		Philip Kotler Giancarlo Caratti Franco Pomilio
15.30	The territory as a strategic resource for companies: Italian Excellence
		Enrico Viglierchio Giuseppe Morici Alberto Mattiacci
16.45		Coffee break
17.15	Marketing, IT and networks in a global market
		Marco Quadrella Leonardo Mangiavacchi Carlo Borriello Riccardo Scandellari Mirko Pallera
18.15	Infographics and Conceptual Maps on the second part of the Forum
		Giorgio Soffiato
18.30	Conclusions and End of the Forum

The programme and the speakers may vary until the day of the Forum.




Forthalia is Technical Partner of the Philip Kotler Marketing Forum.